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6. Planning and implementation of promotional campaigns
From their role as consultants through to providing the expertise
necessary to implement your communications operations, WWM offer
precise and pragmatic solutions to all issues involved in marketing
products both in Italy and internationally. The services provided cover
positioning surveys, strategies for breaking into new markets, launching
or adapting products, organising events, press relations operations,
generating media coverage, building awareness and brand loyalty, in-
store promotions, contests and sweepstakes, negotiations with
distribution channels, setting up mini-exhibitions or organising Regional
Promotion Weeks, assistance in getting stores to stock products, media
plans, advertising strategy and cost control.
WWM places its expertise and field experience at your disposal to provide
broad-based or highly specific solutions to meet your needs. |
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