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10. Customer satisfaction surveys
In today’s competitive market place it’s hard to differentiate your product and
service offerings from your competition. The technology available to both you
and your competitors has made it easier to duplicate each other’s products and
services. Because of this, it’s difficult to rely on features alone to differentiate
your company from the competition. Excellent customer service is one of the few
ways to achieve a sustainable competitive advantage. Consider this, only 4% of
all customers with problems complain. The average customer with a problem
eventually tells 9 other people. The value of satisfaction is often underestimated.
An essential part of assessing satisfaction includes identifying dissatisfaction.
Dissatisfied customers and prospects often hold the information you need to
succeed. Understanding when and why dissatisfaction occurs helps you
implement changes to gain new customers and retain old ones.
It doesn’t matter what type of business you are in, surveys are an important tool
to help you collect the information you need to understand and evaluate
customer and protect satisfaction. WWM hepls to optimized your relationship
with costumers through customer satisfaction surveys in Italy as well as abroad. |
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