Market research & market potential analysis abroad and in Italy
Our market research identifies potential customers and possible cooperation opportunities. The goal of the market potential analysis is to recognize sales opportunities and gather information about the market in order to use it effectively.
Market research
Selected potential customers are informed in writing and verbally about our client's cooperation request through market research. The target groups are addressed in their native language (direct mailing or emailing), and a company profile and a short questionnaire are also provided as attachments. They are then contacted again verbally in their native language. After the completion of the verbal "follow-up," a final report is submitted. On average, 4 to 5 potential customers are identified who have expressed interest in working together, and business meetings are organized with them in a second phase.
Market potential analysis
First, potential sales opportunities are identified through a market potential analysis so that they can be used effectively. Recognizing opportunities requires informing the company about detailed information on market conditions in the target area.
Our market potential analysis has the following objectives: to determine the size of the market, to understand the needs and expectations of customers, to capture the competitive situation and the degree of competition, to examine existing products and their strengths/weaknesses, to uncover existing distribution structures, and to identify possible deficiencies and loopholes.